marli

Marli is an up-and-coming musical artist from Cologne, Germany. For the release of her first single I created two pieces of merchandise which she could give away to her fans at her release party. The single, “Surrender”, describes what it feels like to be vulnerable with another person by opening up our shiny distorted universe to let someone in.

creative director & designer freelance

Marli eye sticker
Marli poster and sticker sketches

brief:

Create a poster and sticker for the first single from the musical artist Marli.

tools:

  • Adobe Photoshop
  • Adobe Illustrator
  • Cinema 4D

services:

  • Brand Development

deliverables:

  • Poster (A2 & A3)
  • Holographic Sticker
Marli eye sticker in the sun
Marli stars stickers
Marli 'Surrender' poster mockup
The title 'Surrender' in brand CI

execution:

Pairing a 3D planet-like shape with some of the lyrics from “Surrender” layered above a wavy dark background created an intergalactic scene in the poster. I chose a slightly futuristic font, which, in some cases, is somewhat distorted to represent the beautiful confusion of understanding a person, understanding oneself, and allowing oneself to give in to the vulnerability of sharing.

This identity was carried through into the sticker in order to maintain the space-like vibe. The stickers focus on stars and Marli's prominent eye to further depict the diverse and ever-changing self as a universe.

brand & identity:

  • Handjet Bold

  • Bricolage Grotesque Bold

  • Primary color:
    #000000

  • Secondary color:
    #0E1039

  • Tertiary color:
    #FFFFFF

Marli 'Surrender' poster
A Marli eye sticker on a mirror in a club amoung many other stickers
Marli eye sticker in the sun
The Marli 'Surrender' poster on the wall and up for grabs at the single release party
Marli stars sticker