steph & kati

Steph & Kati are an unconventional photography and videography duo from Vancouver Island, Canada, who focus on finding beauty in everyday moments. They pride themselves on celebrating all types of love, telling original and meaningful stories, and helping their clients create memories that are truly authentic. When launching their business, they approached me to help develop their brand identity and logo design.

creative director & designer freelance

Steph and Kati sketches

brief:

Develop a timeless and refined logo for Steph & Kati while establishing the foundation of their brand identity.

tools:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign

services:

  • Logo Design
  • Brand Development

deliverables:

  • Logo & Watermark
  • Business Card
  • Stationary
  • Website Graphics
Steph and Kati thank-you cards mockup
Steph and Kati photo with their watermark version 2
Steph and Kati logo mockup
An 'sk' banner in handwriting

execution:

The versatile logo design functions both as a complete unit and as separate elements: one serving as a subtle watermark or emblem, the other as a full text logo. The design marries a delicate, handwritten font with a bold serif typeface, creating a harmonious balance that reflects the duo's personality.

By focusing on the 'sk' monogram and 'Steph & Kati' wordmark, the logo emphasizes that at the heart of this brand are two individuals who create warm, welcoming spaces for their clients to share and capture life's most magical moments.

brand & identity:

  • Signature Monoline Regular

  • Edita Bold

  • Sofia Pro Extra Light

  • Primary colour:
    #000000

  • Secondary colour:
    #FFFFFF

Steph and Kati business card
Steph and Kati business card mockups
Full logo as watermark
Full logo as watermark
Full logo as watermark
Thank-you card mockup front side